Value-added versus bundle.

Value-added versus bundle.

Your tips booklet can be a value-added item or a part of a bundle of your products and services. Alternately, you can offer it simultaneously or separately as both. Who would have thought that such a small item could be so powerful and adaptable?

To begin, it is essential to define the terms “bundle” and “value-added” in this context. A bundle is a grouping of various products at a lower price than if they were purchased individually. Adding a relevant gift to a purchase is considered value-added. You might offer your journal, book, calendar, and booklet as a bundle for 15% or 20% less than if they were purchased separately.

Additionally, you could offer a variety of bundles containing a variety of goods and services at various discounts. Although it can look like a bundle, value-added is typically a single item given as a gift when another item is purchased. When someone purchases a coaching session with you, you provide them with a complimentary copy of your tips booklet. You are adding value beyond what the customer is purchasing. For those fifty booklets, you could bundle ten copies of each of your five titles for a discounted price.

You can see that you can have both in your business without conflict based on these differences. The two models are used for different things. Each of them serves as a tool for selling and marketing your tips booklets and any other products or services your company offers. You can experiment with different approaches throughout the year and from year to year to see what works best for the people you serve and want to serve. You can test what works and get people to take action by offering bundles or value-added items for a limited time.

Change the bundles’ contents and the extras you offer to keep things interesting and fresh. It’s possible that the bundles of products and services you offered were not in line with what your customers found useful, that the prices were too low to be trustworthy or profitable, or that they were too high to be manageable for your staff. You can add and remove bundles because there were so many that people got confused and didn’t buy anything. It’s possible that the item you provided as a value-added service did not match the perceived quality of the item you were attaching it to.

If you offer a tips booklet to people who sign up for a year-long group or private coaching relationship with you, it might be the best value-added item for a single consultation, but it’s a complete waste of time. ACTION: Evaluate all of your company’s products and services.

Some blend more easily or better than others. You can envision a campaign with a variety of bundle and value-added offers by looking ahead one month, quarter, or year. Keep a close eye on your results to find out what works. Small tweaks, implemented one at a time, can sometimes make a disappointing outcome better.