Services for business: Four Good Reasons to Hire a Proofreader for Your Business.

Services for business: Four Good Reasons to Hire a Proofreader for Your Business.

You need a proofreader on your business services team if your objectives include remaining competitive in your market, enhancing your professional image, expanding your customer base, and increasing staff utilization.

Let’s face it: very few businesses can afford to hire and pay a full-time editor or proofreader. That is comprehensible. However, the absence of a proofreader from your business services team has frequently been detrimental. Here are the reasons: Errors in grammar and proofreading can be expensive and embarrassing.

Grammatical errors are the most difficult to undo after they have been printed, despite being the easiest to correct before they are printed. The minor ones may be overlooked, but the major ones frequently end up in history, sometimes bringing a company’s reputation with them.

2. Customers tend to focus on the error rather than the message when an error occurs. As a result, a sales opportunity that was lost, money that was not used, and the most damaging thing of all, a loss of customer trust and loyalty.

After all, what else can a company not be bothered with if they cannot produce accurate print media? 3. There are a plethora of errors that have cost businesses—even corporations—a lot of money, and these errors go beyond the typical typo in print. The misuse of accept/except, mediate/meditate (which have very different meanings), and, of course, the always embarrassing six/sex and public/public typos can make a business blush. For instance, what transpired when Old Navy introduced their collegiate line in 2022?

A punctuation error marred the entire t-shirt line they printed: Let’s move! instead of “Let’s Go!” – an apostrophe error that led to disaster. Not only did Old Navy have to pull an entire line of manufactured clothing that was already on shelves and featured in their online store, which resulted in a loss of inventory and money, but they also became the subject of a storm of traditional and social media content, which may have put their reputation as a with-it clothing line in jeopardy and put them in danger of losing a lot of collegiate accounts.

Again in 2011, just a few days after Victoria’s Secret launched their women’s t-shirt line, Old Navy made another collegiate error by misprinting the founding year of three universities on yet another line of t-shirts (something that could have been avoided with a quick phone call or a Google search). Old Navy printed Michigan State t-shirts with their rival’s motto or fight song.

In addition, let’s not forget that in 1999, L.L. Bean, a mail-order company, distributed their catalog with the wrong toll-free number due to employee error. As a result, an immense amount of money was spent purchasing the phone number from the Virginia-based company that owned it.

4. Bottom line: if a business leader wants to succeed in today’s market, they need to hire a proofreader for every project, not just one. You’ll be able to leapfrog your rivals if you can find a proofreading and editing company for your business services team that can provide personalized service while working within your budget and deadline.