Three easy marketing tools for any budget.

Three easy marketing tools for any budget.

Many business owners believe that the most effective marketing strategies cost a lot and require monthly budgets of thousands of dollars. The truth is that the following three marketing strategies can be implemented by any small business owner with any budget. Many business owners believe that the most effective marketing strategies cost a lot of money and require monthly budgets of thousands of dollars.

The truth is that the following three marketing strategies can be implemented by any owner of a small business with any budget with very little expense.

What’s better? In addition to being cost-effective, these strategies are the most efficient ways to acquire new customers and retain existing ones.

1. Increase referrals via “word-of-mouth” This is a well-known proverb: Word-of-mouth advertising is truly the best form of marketing.

By offering incentives to your customers to share your brand with their friends and family, you can encourage word-of-mouth marketing.

“Refer a friend to my class, and when they sign up, I’ll send you a $25 check!” is one example.
“Refer a friend and get 30% off your next session!” “For every referral that generates more than $100, you’ll earn a free 90-minute massage session” ($125 value).
In each of these instances, you won’t have to pay anything out of pocket. Getting a great deal or discount for the current customer is a big win, and getting a new (hopefully lifetime) customer is a big win for you.

2. Sending a single email can do more for your bottom line than spending hundreds of dollars on advertising if you have a strong, active email list. Use (free or cheap) email marketing to build your customer base.

What’s better? Start building your email list without spending a single penny. With sites like FreeContactForm.com, you can make a free email capture form and begin marketing to your captured leads with Constant Contact (which costs $20 per month).

It’s pretty amazing that email marketing continues to be one of your most effective marketing tools with such a low investment of both time and money.

3. Create and distribute consistent content Consistency is one area in which many solopreneurs and owners of small businesses fail.

Your brand stays at the forefront of customers’ minds by regularly emailing your list and posting consistent content to your blog.

This way, when they’re ready to buy, your company will be their first choice.

Publishing blog posts on the same days each week, shooting, editing, and posting YouTube videos every week or month, and regularly emailing your list based on the tested frequency that works best for your brand and niche are all examples of being consistent with your marketing strategies.
The most important thing is to market your brand consistently and then test the results.

For instance, if you find that emailing on Tuesdays and Fridays is ineffective, try switching to Mondays and Thursdays.

Always test to ensure that your efforts are producing the desired outcomes, and do it often.

Building your email list, encouraging referrals, and remaining consistent are three practically free marketing strategies that will significantly increase your brand’s exposure and conversion rates.his.